MARCH 2025
Celebrating
International
Women’s Day
PAGE 8
Behind the design:
From sketch to
sustainability icon
PAGE 4
We celebrate the talented women whose stories
reflect the strength and ambition that define
Jellis Craig.
Celebrating
International
Women’s Day
Homeowners and architects, Felicity & Marc
uncover their vision, innovation, and design
philosophy behind this award-winning residence.
Behind the design:
From sketch to
sustainability icon
We interview Claire Smith, Founder of Jellis Craig
ShortStays as she reflects on her journey,
and offers insight into the evolving world of
holiday rentals.
My Neighbourhood
with Claire Smith
March 2025
Contents
Welcome to our March edition of In Focus magazine. Discover a curated selection of style and
design inspiration from industry-leading experts and explore a handpicked collection of beautiful
homes across Melbourne, central Victoria, and the coast. Find your dream home with Jellis Craig.
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WARC Studio Architects blends mid-century-
inspired design, state-of-the-art sustainability,
and flawless indoor-outdoor living.
Feature Property:
38 McGregor Street,
Fairfield
Plan the perfect Mornington Peninsula
escape with Jellis Craig Short Stays luxury
accommodation.
Slow down and
stay a while
Six individually designed residences by
Mim Design, Telha Clarke and Paul Bangay.
Luxury Development:
Loller St, Brighton
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We take you inside the award-winning eco luxe home championing sustainable
design. Tucked away in Melbourne’s trendy Inner North, The Hütt 01 PassivHaus is
a groundbreaking example of how luxury and sustainability can seamlessly coexist.
From its patterned recycled brick façade to its lush rooftop garden, every detail has
been thoughtfully curated to enhance well-being while minimising environmental
impact. We sat down with homeowners Felicity & Marc to uncover the vision,
innovation, and design philosophy behind this award-winning residence.
The Hütt 01 PassivHaus is a beautiful example of homes of the
future. What inspired the initial vision for this home?
We envisioned a family home where luxury and sustainability can
go hand in hand proving that a house designed for both people
and the planet can be vibrant, exciting, and deliver an unparalleled
lifestyle: it's an eco-luxe dream. Our goal was to inspire others by
demonstrating that every single home has the power to make our
world a better place.
The patterned recycled brick façade, Castlemaine sandstone,
and sustainable timber are striking features. How did you select
these materials, and what role do they play in achieving the
home’s aesthetic and sustainable goals?
We wanted to use materials that felt inherently organic, materials
that foster a deep connection to nature and have a calming - almost
therapeutic - effect on people. We wanted the home to truly be
rejuvenating, making us feel like we are in our own oasis, outside of
the city.
As a little fun element the bricks display their ‘insides’ in a decorative
strip, giving an insight into Melbourne’s history of brick-making -
including two very special bricks from the 1956 Olympics here in
Melbourne at either end of the wall.
Using timber from responsibly managed forests was a no-brainer for
us. This means the rate of replanting exceeds harvesting, ensuring the
forest continues to thrive. Timber is a fantastic material—it absorbs
carbon throughout its life, acting like a natural carbon sponge.
The rooftop garden is a showstopper. What was the inspiration
behind its creation and how does it enhance your living
experience?
It truly is an incredible space. The inspiration behind the rooftop
garden was rooted in our desire to give back to the earth as much
as we take. When we build, we often cover the ground, reducing
space for biodiversity and a healthy planet. By transforming the roof
into a thriving green space, we’re able to return that land to nature,
welcoming wildlife and fostering biodiversity.
It provides excellent insulation for the rooms below, helps capture
carbon, produces oxygen, and contributes to cooling the environment
around us. Best of all it offers a breath-taking view from our bedroom
and is our favourite space to enjoy reading a book in peace and quiet,
all you hear are the birds tweeting.
How did the concept evolve during the design process for you
as architect and homeowner?
It's funny you ask that—many people have asked this question, as it's
quite a complex build! Interestingly, the concept began with a quick
sketch on the back of an envelope. We wanted to see if we could
design something that not only worked harmoniously with the site but
also maximised northern sunlight and garden spaces while creating
meaningful, inspiring interiors. Amazingly, that initial sketch closely
resembles what you see here today. A eco luxe home with thermal
comfort, fresh filtered air free from pollen and pollutants, a healthy
indoor environment, and low energy bills—why wouldn’t that be the
foundation of a luxury home? True luxury isn’t just about expensive
materials and finishes; it’s also about a lifestyle that enhances your
well-being and brings joy.
March 2025
In Focus Magazine
05
With unique features like loft beds, green walls, and a natural
swimming pond, how did you ensure the home catered to both
comfort and playfulness for families?
Thermal comfort and a strong connection to nature were essential in
shaping the design. These elements profoundly influence how people
feel, enabling them to let go and recharge. The home’s loft beds, and
giant nets are perfect examples of this balance—they add playful,
functional spaces that remain open, airy, and encourage creativity.
And really, who wouldn’t love lounging in an oversized hammock
suspended in the heart of their home?
We also designed with the future in mind, ensuring the home evolves
with our kids as they grow into teens and adults. The lofts and nets
offer versatile spaces that adapt to different stages of life while
keeping the atmosphere light and inviting.
The home seamlessly combines luxury and function. Can you walk
us through the design of key spaces, such as the sunken lounge
and chef’s kitchen?
This home was designed around the lifestyle of a family, setting the
tone with a palette of organic materials and thoughtful layouts.
Designed as a conversation pit, the sunken lounge is ideal for
gathering with friends and family. With the click of a button,
a 3-meter-wide dropdown screen turns the lounge into a cinema
room, perfect for amazing movie nights. Our kids loved it so much
they preferred staying in over going out to the movies.
The kitchen is a chef’s dream and features stunning natural quartzite
marble. The soft, sand-poured hues are truly one of the most
beautiful stones on earth. We’ve whipped up incredible dishes on
the Teppanyaki plate and impressed guests with hot-batter ice cream
straight from the steam oven.
The north garden features an entertaining area with a built-in wood
BBQ, a swimming pond with a tranquil waterfall, and a daybed that
overhangs the natural pond—perfect for dipping your toes in the
pure water or going for a quick plunge.
The Hütt 01 has received numerous awards and even been
featured on Grand Designs Australia. How has this recognition
influenced your perspective on sustainable architecture?
We feel incredibly humbled and excited that sustainability, which
is so close to our hearts, resonates so strongly with others and has
garnered such positive attention. We hope it inspires more people to
explore sustainable alternatives that create a better home—both for
themselves and for the planet.
Above all, we hope that this home brings as much joy, wellness and
happiness to its next owner as it has to us, and continues to inspire
future generations to prioritise sustainability in their own lives.
The Hütt 01 PassivHaus is on the market with Jellis Craig
Inner North. Contact Sam Rigopoulos for more details.
March 2025
In Focus Magazine
07
INTERNATIONAL WOMEN’S DAY
Celebrating leadership, impact and action
This International Women’s Day, we celebrate the talented women who drive our success and
shape our culture. As mentors, innovators, and leaders, they inspire through their passion,
resilience, and generosity. Their stories reflect the strength and ambition that define Jellis Craig,
and we’re proud to share them.
The theme for IWD 2025 is “accelerating
action”. What does this mean to you, and
how do you apply it to both your personal
and professional life?
“Accelerating action” is about transforming
awareness into meaningful, tangible outcomes
rather than just discussions or intentions.
In my personal life, it means championing
food justice and economic empowerment
through daily choices and active community
involvement. Professionally, it’s about
leveraging my platform to drive systemic
change—whether by supporting grassroots
organisations, creating opportunities for
others to contribute and be heard, or
mentoring individuals to make a lasting
impact.
What kind of impact do you hope to leave
on those around you, both within your
company and in your community?
I hope to leave a legacy of action—one that
inspires others to step up, take responsibility,
and drive change. Whether it’s through
my work in food justice, homelessness,
or empowering future leaders, I want
people to feel that they have the power
to make a difference. Change isn’t just
about individuals—it’s about the collective,
and I hope to be part of a movement
that accelerates meaningful and lasting
transformation.
Elizabeth Morello
General Manager Jellis Craig Foundation
How do you give back to your community
outside of your professional role?
I am on the board of The Pettet Foundation,
a locally based charity that provides
immediate assistance to kids in crisis. We
raise money through social events, golf
days, and community sponsorship. Over the
past year, we have funded school camps,
provided vouchers for those experiencing food
insecurity, supplied reading glasses for refugee
children, covered dental care for children
affected by domestic abuse, and offered
resources and learning tools for families with
autism when the NDIS could not assist. It’s
such a rewarding foundation to be part of!
Why is International Women’s Day
important to you?
It’s a day that makes me proud of the way
our women are supported and embraced by
our JC Group, how far women have come in
our workplace, proud of the relationships I
have with women in our industry. I insist on
celebrating it with my team and make
a point of thanking our female staff for their
significant contribution.
Sophie Broadbent
Partner & Auctioneer
Are there any causes or organisations you’re passionate about
supporting, and why?
I am deeply passionate about South Melbourne FC, a club that has
shaped my journey. Its commitment to women’s football and its All
Abilities program—including blind football and powerchair teams—has
been a driving force in my personal and professional growth. The club
fosters a diverse, inclusive community where everyone can contribute,
and I’m proud to be part of that. The opportunities I’ve had through
South Melbourne—friendships, mentors, and career connections—
have been instrumental in shaping who I am today and I couldn’t be
prouder to be involved in a community as diverse as this.
What has been your proudest accomplishment so far?
My proudest accomplishment thus far is being the first woman to
call an auction for the Jellis Craig Stonnington hub. This business has
held such a presence in the Stonnington market for decades, whilst
breaking down traditional “real estate” norms in the process. To be
able to contribute a small part to that culture of breaking the status
quo, has been incredible, and hopefully will pave the way for more
women to do the same.
Ashley Maikousis
Sales Consultant & Auctioneer
March 2025
In Focus Magazine
09
How have your personal experiences
shaped the way you contribute to the
world around you?
Being raised by a strong, single mother who
overcame many challenges to provide my
sister and I with a wonderful upbringing
taught me resilience, self-belief, and the
importance of helping others. My mum
instilled in me a positive mindset, honesty,
integrity and the ability to see the good in
people. She taught me to work hard and
take action to make things happen. These
values guide the way I contribute to the
world around me. I aim to support and
uplift those around me, build meaningful
connections, and tackle challenges with
optimism and determination.
Soula Bourke
Office Manager & Client Relations
What has been your proudest accomplishment so far?
One of my proudest achievements in life is undoubtedly my children. Watching them
grow, learn, and become their own unique individuals fills me with so much pride.
Every milestone, from their first words to the way they handle challenges, reminds me
of the love and dedication I’ve poured into them. They are a constant source of joy and
inspiration, and seeing the kind, thoughtful, and resilient people they’re becoming makes
every sacrifice worthwhile. Being their mother is the greatest accomplishment of all, and I
cherish every moment with them.
If you could tell your younger self one piece of advice, what would it be?
If I could tell my younger self one piece of advice, it would be to travel more, especially
while I’m young and have fewer responsibilities. The world is so vast, and experiencing
different cultures, people, and places broadens your perspective in ways that nothing
else can. Travel teaches you patience, adaptability, and empathy. It helps you appreciate
the little things and the bigger picture at the same time. So, I’d say: don’t wait for the
“perfect time” – just pack your bags and go. The memories, lessons, and personal growth
that come with travel are priceless.
Carmel Franze
Director & Head Of Department
March 2025
In Focus Magazine
10
How do you define success, and has that
definition changed over time?
I define success as living in alignment with
my values, feeling fulfilled, and making a
positive impact in the lives of others. It's less
about outward achievements and more about
inner peace, growth, and the connections I
form along the way. Over time, my definition
has shifted. Early on, I might have equated
success with external markers like career
accomplishments or material wealth. But
now, I focus more on emotional well-being,
meaningful relationships, and the ability to be
present in the moment.
Olivia Debono
Licensed Estate Agent
What is one small but powerful action people can take every day to create
impact?
One small but powerful action people can take every day is to actively listen
to women and amplify their voices. Whether it's in conversations, meetings, or
discussions, giving women the space to share their ideas and perspectives can
create a ripple effect of empowerment. Supporting and acknowledging women’s
contributions can help build a more inclusive and respectful environment.
Ashleigh Garch
Sales Consultant
This International Women’s Day, we honour the women who lead,
inspire, and create lasting impact. Their stories remind us that progress
is driven by action, and together, we can continue to accelerate change
for a more inclusive future.
March 2025
In Focus Magazine
11
Congratulations on reaching 25 years with Jellis Craig.
What has kept you inspired and engaged in the property
industry for so long?
My role has changed and evolved over the years and there’s always
been something new to learn, whether it be the evolution of our
Jellis Craig Short Stays business, advancements in technology or
changes in the Residential Tenancies Act. The fun of never knowing
what each day will bring, is what keeps me invested and excited to
be here each day.
What propelled you to launch Jellis Craig Short Stays, and how
has it grown into the largest holiday rental portfolio on the
Southern Peninsula?
Before the launch, our Sorrento office received daily enquiries,
asking us to manage their holiday rental properties. At the time we
didn’t offer this service but saw the potential for our already strong
client base.
From our first Short Stay listing 7 years ago, to the 260 properties
we manage today, there’s been a huge amount to learn and
a phenomenal amount of work along with an around the clock
commitment that I didn’t quite anticipate. However, it’s become
my love and passion and now being the strongest short term rentals
business on the Southern Peninsula, it’s exciting that with the
dedication of our entire team, we have been able to achieve
this growth.
After such a long and successful career, what’s next? Any goals
or projects on the horizon?
We opened a second office in Rye nearly 2 years ago which has
expanded our reach from Portsea to Rye/Tootgarook and has
assisted with the growth of our entire business. I would love to be
able to offer fabulous experiences for our clients and make sure
every stay is 5 stars, we will keep changing and evolving to ensure
we can achieve this and more.
As we celebrate International Women’s Day, it’s the perfect time to highlight industry leaders like
Claire Smith, whose 25 year career at Jellis Craig is a testament to her dedication, and innovation.
From spearheading Jellis Craig Short Stays to navigating legislative changes —now the largest holiday
rental portfolio on the Mornington Peninsula—Claire has shaped the real estate landscape with her
forward-thinking approach and commitment to excellence.
Sorrento
In this article Claire reflects on her journey, shares invaluable lessons from her career, and offers insight into the evolving
world of holiday rentals. She also reveals her favourite local spots and what’s next on the horizon.
March 2025
In Focus Magazine
12
Discover your next luxury stay on the Mornington Peninsula.
jelliscraigshortstays.com.au
What sets Jellis Craig Short Stays apart from other holiday rental
providers in the Mornington Peninsula?
Coming from a Property Management background, I couldn’t believe
how unregulated the short term rental sector was, and the gaps
that existed in the service that was currently provided by other
businesses. For example, many agents and short stay providers didn’t
even visit properties after a guest check-out to check the condition
the property was left in, I couldn’t believe it. Some agents had
never actually even been to the house they were offering to
holiday lease.
We decided we would do it better, and as such put rigorous stands
in place. Conducting pre and post inspections on every single
booking, which I believe is a huge point of difference. We essentially
do a mini condition report for every booking, which is very time
consuming, however gives our owners the assurance that their
property is being cared for and maintained to a high standard for
each subsequent guest and provides an opportunity to suggest any
essential maintenance.
Can you share a particularly rewarding or memorable experience
from your career?
The most rewarding thing for me is being able to help families turn
their financial goals into reality, whether it’s affording a dream
holiday, paying school fees or overcoming a debt issue. There’s
nothing more rewarding than guiding people to financial freedom.
I am thrilled that our business is bringing more people to the
Southern Peninsula, helping local businesses such as cleaners, trades,
restaurants, and shops to all make enough money to keep our town
thriving.
I’m also proud of our Short Stay team, growing and nurturing
a business from scratch and then bringing four staff through the
ranks that share my passion and commitment, is very humbling
and rewarding.
What key trends are you noticing in the short-stay rental market,
and how do you see it evolving in the coming years?
I think AI will be able to assist with the selection process for guests
as well as assisting with direct push-marketing. Ideally it will result in
more holidays being booked and bring more people to support local
businesses on the Peninsula.
I’m very mindful that the expectations of guests continue to
increase and it’s a constant challenge to maintain entire houses,
with so many factors in maintaining appliances, gardens, pools, and
professional cleaning to keep properties functional week in and out.
Guests expect a hotel-like standard which has meant our minimum
standards criteria has evolved, and we need to be experts in every
element of every house we manage.
Claire Smith
Founder & Director
Jellis Craig Short Stays
M 0403 383 834
There’s nothing
more rewarding
than guiding people
to financial freedom.
You’re clearly passionate about the Mornington Peninsula -
what are some of your favourite local spots for dining,
wine tasting, or unwinding?
I have lived here for 13 years, and my husband, kids, the pugs and
I all love it. Our favourite places are Sorrento Sailing & Couta Boat
Club, the kids love jumping off the pier there and having a bowl
of chips on the deck. We also love Panda in Blairgowrie, we walk
there for a cocktail or dinner and they often have live music, a great
place where you can sit outside in the sun and relax. Nora’s in Rye is
another favourite, with delicious food and a great atmosphere.
March 2025
In Focus Magazine
13
Private Sale
Price
$3,600,000 - $3,900,000
Jellis Craig Sorrento
Emil Foller 0403 301 097
Adam Vocale 0418 113 070
4 beds, 2 baths, 2 cars, 1410sqm approx
Cooinda; resort style living amidst park-like
gardens
4 Gavan Street, Portsea
Price
$3,600,000 - $3,900,000
Jellis Craig Sorrento
Emil Foller 0403 301 097
Adam Vocale 0418 113 070
March 2025
In Focus Magazine
14
Auction
Thursday 6th March at 5:30pm
Price
Contact Agent
Jellis Craig Armadale
Carla Fetter 0423 738 644
Michael Armstrong 0407 063 263
4 beds, 2 baths, 2 cars, 468sqm approx
Spanish Mission elegance,
contemporary style
27 Findon Street, Malvern East
March 2025
In Focus Magazine
15
Auction
Closing Saturday 22nd March at
11:00am
Price
$2,700,000 - $2,900,000
Jellis Craig Northcote
Sam Rigopoulos 0425 834 583
3 beds, 2 baths, 2 cars
Artisan design meets backyard serenity
9 Peel Street, Northcote
March 2025
In Focus Magazine
16
Expression of Interest
Closing Wednesday 12th March at
3:00pm
Price
$4,300,000 - $4,700,000
Jellis Craig Northcote
Sam Rigopoulos 0425 834 583
Matthew McIntosh 0457 193 014
5 beds, 3 baths, 1 cars
A bew benchmark in sustainable luxury
living
146R Bell Street, Coburg
March 2025
In Focus Magazine
17
Italianate inspiration overlooking the
Edinburgh Gardens
69 Alfred Crescent, Fitzroy North
4 beds, 2 baths, 1 cars
Auction
Saturday 1st March at 10:30am
Price
$3,600,000 - $3,900,000
Jellis Craig Fitzroy
Andrew Simondson 0412 999 128
Julie Susnjara 0408 006 662
March 2025
In Focus Magazine
18
Expressions of Interest
Closing Wednesday 19th March at
3pm
Price
Contact Agent
Jellis Craig Port Phillip
Max Mercuri 0431 043 723
Simon Gowling 0422 234 644
Sophie Gorring 0400 066 180
5 beds, 3 baths, 2 cars, 476sqm approx
A visionary transformation of grand
proportions
60 Patterson Street, Middle Park
March 2025
In Focus Magazine
19
Auction
Saturday 1st March at 10:00am
Price
$3,500,000 - $3,850,000
Jellis Craig Richmond
Elliot Gill 0411 863 603
James Vine 0402 438 271
4 beds, 3 baths, 1 cars
Elegance, eminence & tasteful extravagance
3 Durham Street, Richmond
March 2025
In Focus Magazine
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