Congratulations on reaching 25 years with Jellis Craig.
What has kept you inspired and engaged in the property
industry for so long?
My role has changed and evolved over the years and there’s always
been something new to learn, whether it be the evolution of our
Jellis Craig Short Stays business, advancements in technology or
changes in the Residential Tenancies Act. The fun of never knowing
what each day will bring, is what keeps me invested and excited to
be here each day.
What propelled you to launch Jellis Craig Short Stays, and how
has it grown into the largest holiday rental portfolio on the
Southern Peninsula?
Before the launch, our Sorrento office received daily enquiries,
asking us to manage their holiday rental properties. At the time we
didn’t offer this service but saw the potential for our already strong
client base.
From our first Short Stay listing 7 years ago, to the 260 properties
we manage today, there’s been a huge amount to learn and
a phenomenal amount of work along with an around the clock
commitment that I didn’t quite anticipate. However, it’s become
my love and passion and now being the strongest short term rentals
business on the Southern Peninsula, it’s exciting that with the
dedication of our entire team, we have been able to achieve
this growth.
After such a long and successful career, what’s next? Any goals
or projects on the horizon?
We opened a second office in Rye nearly 2 years ago which has
expanded our reach from Portsea to Rye/Tootgarook and has
assisted with the growth of our entire business. I would love to be
able to offer fabulous experiences for our clients and make sure
every stay is 5 stars, we will keep changing and evolving to ensure
we can achieve this and more.
As we celebrate International Women’s Day, it’s the perfect time to highlight industry leaders like
Claire Smith, whose 25 year career at Jellis Craig is a testament to her dedication, and innovation.
From spearheading Jellis Craig Short Stays to navigating legislative changes —now the largest holiday
rental portfolio on the Mornington Peninsula—Claire has shaped the real estate landscape with her
forward-thinking approach and commitment to excellence.
Sorrento
In this article Claire reflects on her journey, shares invaluable lessons from her career, and offers insight into the evolving
world of holiday rentals. She also reveals her favourite local spots and what’s next on the horizon.
March 2025
In Focus Magazine
12