Are there any dream projects or collaborations you would love to
take on?
I absolutely love working on the Melbourne Cup Carnival projects—
it’s a thrill to collaborate with event producers on creating impressive
spaces for Melbourne’s biggest celebration. The challenge of designing
floral styling in creative and innovative ways and seeing months of
planning come to life is always exciting. A dream collaboration would
be working with American floral designer Jeff Leatham—his artistry
and approach to floristry are incredibly inspiring.
What advice would you give to someone looking to start a career
in floristry?
Experience is everything. While foundational skills are important,
a formal qualification isn’t always necessary. Find a florist whose work
you admire, learn from them—whether through workshops, short
courses, or hands-on experience—and build real-world skills. That’s
what will set you apart in the modern floristry industry.
Our Florist Locations:
126 Toorak Road, South Yarra, VIC 3141
15D Church Street, Brighton, VIC 3186
April 2025
In Focus Magazine
13