What do you think is the key to developing genuine rapport with
sellers and buyers?
It is about listening and understanding a clients needs. Everyone’s
situation is different, and taking the time to hear their story, their
goals, and their concerns makes all the difference. It’s about being
approachable, honest, and keeping communication open—whether
that’s answering a quick question or providing regular updates,
so they always feel informed and supported.
Tell us about your most memorable sale, and what made it
so special?
My most memorable sale was a property at 26 The Parade,
Ascot Vale.
This sale was particularly special because, initially, I missed the
opportunity to list the property. It was sold to my clients in its
original condition, and they then undertook a massive renovation
project. Later, I was fortunate enough to represent them when it
came time to sell.
We achieved a record-breaking result for the area at the time,
which significantly bolstered my credibility in the premium
marketplace. The attention to detail in the renovation was
exceptional, making the home a standout and a joy to present.
What advice would you give to a seller looking
to make their property stand out in a competitive
market?
My advice is to really focus on creating an unforgettable
first impression. Start by ensuring the basics are spot
on—declutter, deep clean, and make the space feels
light, fresh, and welcoming. A coat of paint in a neutral
colour can work wonders to brighten up a room, and
don’t overlook curb appeal—tidying up the garden,
adding some greenery, or even sprucing up the front
door can set the tone before buyers even step inside.
Staging can also be a game-changer, helping buyers
picture themselves living in the space. A few stylish
furnishings, thoughtful decor, and a warm, inviting
atmosphere can create that emotional connection buyers
are looking for.
Lastly, don’t underestimate the impact of a high-quality
marketing campaign. Professional photography, engaging
property videos, and creative marketing strategies
ensure your home reaches the right audience and
leaves a lasting impression. With the right preparation,
presentation, and team by your side, you’ll have buyers
falling in love with your property before they’ve even
stepped through the door.
Jerome Feery
Partner & Auctioneer
Jellis Craig Moonee Valley & Kensington
M 0424 163 803
Focus on creating
an unforgettable
first impression.
Sold by Jerome Feery
26 The Parade, Ascot Vale
What trends in architecture or interior design have caught your
attention recently, and how do they align with what buyers are
looking for?
The Art Deco era is one of my favourite periods to work with. We sell
many properties in Travancore, which showcase this beautiful early
1900s architecture. The curved features, intricate brickwork, and
ornate plastering of this era are increasingly being incorporated into
modern builds, which is fantastic to see.
What is the best piece of advice you've received?
All things take time. Some of the properties I am selling at present
have taken years of communication. Another great piece of advice is
to remain both hungry and humble.
What is a must-read book or podcast you recommend?
I’m a big fan of “The Imperfects” Podcast and listen to it most
mornings while out running.
Book recommendation: The 5AM Club.
Whether you are thinking of the next move or just want
to consider your options, a property appraisal is the first
step towards your future. Request an appraisal from
Jerome Feery today.
February 2025
In Focus Magazine
13