THE JELLIS CRAIG REBRAND:
In the early 90s property marketing consisted of black and
white sketches in the local papers, and in ’94, Jellis Craig
was one of the first agencies in Melbourne to adopt photos
on sign boards. The deep green and gold palette and column
insignia was present through the brand’s formative years.
1991
Launching in 1991 by Richard Jellis
and Alastair Craig, the agency was
inspired by luxury international
brands of the time.
The 2014 brand evolution marked a bold step forward,
introducing a dynamic visual identity that better aligned with
our future ambitions and modernise the brand. A palette
of carbon, teal, and white was paired with new stacked
typography and clean lines, reinforcing our commitment to
growth, cohesion, and premium service. This shift coincided
with the expansion of our footprint across Melbourne’s
premium inner suburbs and helped position Jellis Craig as a
unified, forward-thinking property group.
2014
Not long after Jellis Craig transitioned
to a franchise operation in 2011, the
brand embarked on a significant visual
identity update to unify our growing
network and reflect the innovation at
the heart of our business.
6 | InFocus Spring