THE JELLIS CRAIG REBRAND:
With a sharpened focus on the premium market, the brand’s
visual language also evolved. Incorporating full-bleed
imagery, elevated property presentation, and refined use
of white space across its collateral to reflect the calibre of
homes represented and to support our genuine connection
with clients.
2019
By 2019, Jellis Craig had entered
a new era of strategic expansion,
establishing a strong presence
across Victoria’s premier lifestyle
regions such as the Macedon
Ranges, Ballarat and Daylesford.
After conducting customer research and discovery sessions
with staff and clients, the Jellis Craig brand architecture
was developed, and our Connected brand essence was
realised. Beyond aesthetics, the new visual identity was
grounded in our architecture and brand values. Design
agency, Principals, was tasked with bringing our connected
brand essence to life. Principals Director, Tim Riches,
said: “The refreshed Jellis Craig brand needed to deliver
aspirational sophistication and personal approachability.
This was a nuanced task that required strategic design
thinking and a solution with creative flexibility and balance.”
2025
The Jellis Craig network has
experienced
significant
growth
since the 2021 market boom,
welcoming new office locations
across
both
peninsulas,
and
established hubs were strengthened
through acquirements across the
metropolitan area. Cementing our
position as the most connected
agency in Victoria, it was time to
encapsulate our unique positioning
in market.
InFocus Spring | 7