InfousSpring2025_v2_WEB

THE JELLIS CRAIG REBRAND:

A modern, sophisticated palette of carbon, sage, linen, and

white works alongside elegant typography and a distinctive

graphic device. Together, these elements create a brand

identity that feels fresh, refined, and premium, but also warm

and approachable with nods to our past.

Deeper than design, the brand refresh is guided by our purpose

and vision: elevating the property experience and creating

positive change in the communities we serve. At the heart

of this is our new brand positioning — Your connection to

something greater — a line that encapsulates the meaningful

relationships, expertise, and opportunities we bring to every

interaction.

“The new Jellis Craig brand is more

than a logo, it’s a statement of who we

are today and where we are headed,”

Nichola Emmins, Head of Marketing at Jellis Craig.

8 | InFocus Spring